Perma Blend x Tina Davies — Medium Brown Brow Pigment

Medium Brown is the shade that covers the most ground in a brow artist's kit — the rich, warm brown that works across the widest range of natural hair colours, the most common Fitzpatrick range walking through studio doors, and the most frequently encountered correction scenario in PMU: the healed brow that has gone orange or salmon and needs to be brought back to a believable brown. Part of the I ❤️ INK series developed by Tina Davies in collaboration with Perma Blend, it's a medium-value warm brown that sits in the balanced centre of the brow pigment spectrum — not so light that it disappears on darker skin or hair, not so deep that it reads as harsh on fair complexions. It's the shade that most brow artists reach for most often, formulated to match the consistency, retention, and colour accuracy that the Tina Davies method demands.

The Formula — Organic-Based Hybrid Pigment

I ❤️ INK pigments are organic-based hybrids — and that designation matters practically, not just as a marketing term. In PMU formulation, pigments fall into three broad categories, each with distinct performance characteristics:

• Inorganic (mineral) pigments use iron oxides and titanium dioxide as their primary colour sources. They're extremely stable and resistant to colour shift over time, but their colour range is limited — inorganic browns tend to sit in a cool, ashy range that can read as grey or purple as the pigment fades. For artists who have ever seen a healed microblading result that went grey-ash rather than brown, an inorganic-heavy formula is often the reason.
• Organic pigments use carbon-based colour molecules that produce a wider, more vibrant colour range. They can deliver the warm, natural-looking browns that clients with warm hair tones actually have. The tradeoff is that pure organic pigments can sometimes be less stable over the long-term healing process — some warm organic reds and oranges have a higher tendency to shift or migrate.
• Hybrid pigments — which is what I ❤️ INK is — combine inorganic stability with organic colour range. The inorganic component anchors the pigment and prevents the ashy grey shift. The organic component provides the warm, natural brown character that reads as believable hair colour under the skin. The result is a brow pigment that heals warm and natural rather than grey or ashy, and stays there rather than dramatically shifting over time. "Primarily organic" in the I ❤️ INK description means the formula leans toward the organic side for colour character, with the inorganic component adding the stability foundation underneath it.

The practical payoff of this formula for brow artists is a pigment that heals looking like actual hair — warm, dimensional, brown — rather than like a tattooed shape that has gone the wrong colour. Medium Brown specifically is calibrated in the warm-neutral range that covers the widest possible variety of natural hair tones without committing to either a strongly warm-red brown or a cool-ash direction.

Who Medium Brown Is For — Fitzpatrick and Hair Colour Matching

Understanding where Medium Brown sits in relation to your client's natural colouring is what determines whether it's the right shade for a given appointment. The specifications on the page give you the framework — here's what they mean in practice:

Fitzpatrick F1–F3 (Fair, Beige, Olive)

Medium Brown is rated for F1 through F3 — fair, beige, and olive complexions. This is the skin tone range where a warm medium brown produces the most natural-looking result, because the contrast between a medium brown brow pigment and the surrounding skin reads as the right visual depth. Here's why that range matters:

• F1 (very fair, pink undertone): On a very fair client, a medium brown brow creates excellent definition without reading as harsh or drawn-on. The warm undertone of Medium Brown is particularly important here — cool or ashy browns on fair skin with pink undertones can read as grey or purple-tinted, which looks artificial. The warm brown sits more naturally against the skin's warm undertone even on very pale complexions.
• F2 (beige, neutral): This is the sweet spot for Medium Brown. A beige-complexioned client with medium to dark brown, dark blonde, or auburn hair is exactly the client profile this shade was built for. The warm medium brown matches or slightly deepens the natural hair colour, enhances the brow shape, and heals into a result that looks like more of the client's own eyebrow rather than an applied cosmetic.
• F3 (olive, warm): Olive-complexioned clients with warm undertones carry medium brown particularly well because the warm undertone of the pigment harmonises with the warm character of olive skin. A cool or ashy brown on an olive client would fight the skin's warmth and potentially read as muted or off-tone. Medium Brown reads as natural on olive skin precisely because the undertones match.

For F4 and above (medium-dark to dark complexions), Medium Brown may read as too light or insufficiently contrasting — deeper shades like Dark Brown or Ebony from the I ❤️ INK range are more appropriate for those clients. This is a common decision point for artists when a client falls near the F3–F4 border: assess in natural light, consider the hair colour value alongside the skin tone, and use the I ❤️ INK Colour Chart as the reference tool Tina Davies designed specifically for this decision.

Hair Colour Coverage

Medium Brown is rated for a broad spectrum of natural hair colours: medium brown, dark brown, light brown, dark blonde, light blonde, red, and auburn. That range — from light blonde through auburn and red — is wide enough that a few specific matching notes are worth spelling out:

• Medium and dark brown: Direct match. The brow pigment reads as the same colour family as the natural hair, slightly enhanced. The most straightforward application of Medium Brown — the healed result looks like the client's own brow hair, just more even and defined.
• Light brown and dark blonde: Medium Brown is slightly deeper than these hair colours, which is intentional — PMU brows are meant to frame the face and provide definition, and a brow pigment that exactly matches a light or dark blonde hair colour can read as too subtle once healed. The slight value deepening gives the brow the visual presence it needs to function as a frame without reading as a different hair colour than the client actually has.
• Light blonde: On a light blonde client, Medium Brown creates a defined brow that reads as a natural brown — the kind of brow a naturally blonde person might pencil in to create structure. The warmth of Medium Brown is particularly important here: a cool or ash brown on a warm blonde client would look mismatched. The warm undertone keeps the pigment in the same colour family as the client's natural warmth even when the value is significantly deeper than their hair colour.
• Red and auburn: Red and auburn hair have strong warm and orange undertones, and the brow pigment needs to reflect that warmth or the healed brow will read as a disconnected brown shape rather than a natural extension of the client's hair. Medium Brown's warm undertone is what makes it compatible with red and auburn hair — it stays in the warm colour family that these hair tones belong to, rather than reading as a cool brown that clashes with the warm hair.

The Correction Use Case — Covering Faded PMU

One of the most clinically useful specifications on the I ❤️ INK Medium Brown page is the "Covers" list: orange/salmon, red/pink, green, purple, and grey faded PMU. This is the landscape of healed PMU problems that Medium Brown is formulated to address — and it's worth understanding the mechanism behind each one, because correction work requires knowing why a colour went wrong before you can fix it:

• Orange/salmon: The most common healed PMU problem. Brow pigments with warm organic red components can shift toward orange as the body breaks down and metabolises the pigment over one to three years — the darker brown components fade faster than the warmer red-orange components, leaving a distinctly orange or salmon cast to what was originally a natural brown. Medium Brown's warm formulation is calibrated to deposit on top of and neutralise this orange cast — the brown components re-establish the correct value and colour temperature, bringing the healed result back into the natural brown range. This is the correction scenario that Tina Davies and Perma Blend specifically engineered Medium Brown to handle.
• Red/pink: Similar mechanism to orange/salmon but with a cooler shift — some pigments that contained higher red content fade into a distinctly pink-red rather than orange-red. Medium Brown deposits the brown mid-tone value that neutralises both the red and the pink shift by bringing the overall colour back toward a balanced warm brown.
• Green: Green fading is almost always associated with older black or very dark pigments that had a strong blue component — as they break down, the residual pigment can read as a greenish-grey. Medium Brown applied over a green-fading brow deposits warm brown tones that neutralise the green cast through the colour wheel relationship between warm brown-orange and green.
• Purple and grey: These are the cool-shift failure modes of brow pigments — ash-heavy or blue-shifted browns that healed grey or purple rather than brown. The warm undertone in Medium Brown is exactly what's needed here: warm brown deposits on top of the cool grey or purple shift and brings the healed result back toward a natural brown colour temperature.

In each of these correction scenarios, the key is selecting the right dilution and making sure the correction layer has fully healed before assessing whether additional work is needed. The I ❤️ INK Colour Chart and Tina Davies' Beauty in Color course on The Collective are the two most useful resources for developing the skill of reading a faded PMU problem accurately and selecting the correct correction approach.

Application — Microblading and Machine

Medium Brown is designed for both microblading and machine application, which reflects the way brow work has evolved over the past several years. It's no longer accurate to say that one pigment type is for hand tool and another is for machine — the best-performing brow pigments are formulated to work across both delivery methods, and I ❤️ INK is built with that in mind.

• Microblading: In hand tool application, Medium Brown deposits into the shallow incision created by the microblading blade. The organic-based formula flows into the stroke cleanly and sits in the dermis evenly, producing crisp, defined hair strokes in the warm medium brown range. The high pigment load means the colour is visible and well-saturated after the initial deposit without requiring repeat passes that could blur the stroke definition.
• Machine application (nano brows, powder brows, ombre/microshading): For artists using PMU machines for nano hair strokes, powder brows, or combination ombré techniques, Medium Brown performs consistently at standard machine settings. The pigment flows well through needle cartridges without clogging or inconsistent deposit, and the warm organic formula heals into the same natural warm brown regardless of the machine technique used. For powder brow and ombre/microshading work specifically, Medium Brown gives the right mid-value saturation that builds cleanly without going too heavy — the high pigment load means you're depositing meaningful colour per pass, but the pigment isn't so dense that it's difficult to control the saturation build in a shading technique.

Blending and Custom Shades

I ❤️ INK Medium Brown is fully compatible with any other I ❤️ INK shade, any Sunset pigment, and any Perma Blend pigment for custom colour building. In a brow practice, custom blending is one of the most important skills for producing consistently natural-looking results — no single shade out of the bottle perfectly matches every client's natural hair colour, and the ability to shift Medium Brown slightly in any direction is what makes it the versatile anchor shade it is. Some practical examples:

• Medium Brown + I ❤️ INK Blonde: Lightens and warms the medium brown toward a light warm brown or warm dark blonde. For a client who sits right at the light brown/dark blonde border — where Medium Brown alone would read slightly too deep and Blonde would read slightly too light — this blend gives you the exact value between them. A 70/30 or 60/40 Medium Brown/Blonde split covers most of this client profile.
• Medium Brown + I ❤️ INK Dark Brown: Deepens the medium brown toward a richer, deeper warm brown without committing to the full depth of Dark Brown. Useful for clients at the F3–F4 border where Medium Brown reads slightly light but Dark Brown would be too dominant. A 60/40 Medium/Dark Brown blend typically lands in the right range for these clients.
• Medium Brown + I ❤️ INK Ash Brown: Shifts the warm brown toward a cooler, more neutral brown. Useful for clients with naturally cool-toned or ashy brown hair where a fully warm brown would read slightly off-temperature against their natural hair colour. The addition of Ash Brown cools the blend without fully committing to a cool result — the warmth of Medium Brown remains present, just moderated.
• Medium Brown + Sunset pigments: The Sunset line from Tina Davies includes shades specifically developed for warm-toned brow work. Mixing Medium Brown with a relevant Sunset shade allows for highly customised warm tone adjustments that the I ❤️ INK line alone can't achieve — particularly useful when a client's natural hair has a very specific warm-red or golden character that requires exact colour matching.

Pigment Safety and Compliance

• EU 2008 reSAP compliant — meets current European regulations for PMU pigments, one of the most rigorous safety standards in the industry
• CTL certified — independently tested and verified for safety and composition
• Gamma-ray sterilized — sterilized post-production without chemical preservatives, the same sterilization standard used in medical device manufacturing
• Organic-based, vegan and cruelty-free — no animal byproducts, no animal testing

About I ❤️ INK — Tina Davies x Perma Blend

The I ❤️ INK series is a collaboration between Tina Davies — one of the most respected PMU educators and technique developers in the industry, creator of the PIXL needle cartridge system and founder of The Collective education platform — and Perma Blend, whose formulation expertise underpins some of the most widely used PMU pigments globally. The I ❤️ INK line reflects Tina Davies' specific approach to brow work: pigments that produce natural-looking results across a realistic range of client complexions, formulated with the kind of retention and colour stability that makes the healed result match the initial session result as closely as possible. Medium Brown is the anchor shade of that lineup — the warm, balanced brown that most artists will reach for most often, and the shade that Tina Davies' own client work comes back to across the broadest range of natural brow colours.

Why Artists Use I ❤️ INK

• Organic-based hybrid formula — warm, natural-looking healed result without the grey or ashy shift of purely inorganic pigments
• High pigment load — maximum colour stability and long-lasting retention; visible, well-saturated result without excessive passes
• Warm undertone — heals true-to-colour on F1–F3 complexions; compatible with the warm hair colour families (medium brown through auburn and red) where cool pigments consistently fail
• Covers faded PMU — formulated to address orange/salmon, red/pink, green, purple, and grey fading in a single correction pigment
• Microblading and machine compatible — works across all current brow PMU techniques
• Blends with full I ❤️ INK, Sunset, and Perma Blend range — custom colour building within a fully compatible pigment ecosystem
• EU 2008 reSAP, CTL certified, gamma-ray sterilized — rigorous safety standards across formulation, testing, and sterilization
• Tina Davies x Perma Blend collaboration — developed by one of PMU's most respected educators, formulated by one of the industry's most trusted pigment manufacturers

I ❤️ INK Medium Brown is the warm, balanced, high-retention microblading pigment that covers the most ground in a brow practice — for the broadest range of natural hair colours, the most common Fitzpatrick range, and the most frequently encountered faded PMU correction scenarios. If brow tattooing is a regular part of your PMU menu and you're looking for a brown that heals naturally, retains reliably, and performs consistently across microblading, nano brows, powder brows, and combination techniques — Medium Brown is where the I ❤️ INK lineup starts.

Canada :

• Si vous êtes situé dans la RGT, Newmarket, Hamilton, Burlington, Whitby, Oshawa ou Montréal, vous pouvez choisir la livraison locale :
  • Pour les commandes de plus de 250 $ dans la RGT : la livraison le jour même est disponible si les commandes sont passées avant 12 h.
  • Livraison le lendemain pour les commandes à Newmarket, Hamilton, Burlington, Whitby, Oshawa et Montréal.
• Vous avez également l'option Standard : Elle est également gratuite pour les commandes supérieures à 250 $, où nous sélectionnons le meilleur transporteur pour livrer votre commande rapidement et de manière fiable.

Pour les options payantes, vous pouvez choisir n'importe quel transporteur et type de livraison lors du paiement.

États-Unis :

• La livraison gratuite est également disponible pour les commandes de plus de 250 $ CA (environ 180 $ US ). Vous pouvez sélectionner :
  • Standard International : Il s'agit d'un type d'expédition gratuit où nous choisissons le transporteur et le type de livraison qui garantiront que votre commande arrive rapidement et de manière fiable.
• Des options payantes sont disponibles si vous préférez d'autres méthodes d'expédition.

Mondial :

• Nous n'offrons pas de livraison gratuite. Vous pouvez choisir votre mode de livraison préféré au moment du paiement.